Privacy policy

Last updated: 29 May 2025

At The Portrait Code, we believe powerful stories deserve powerful privacy. This page outlines how we collect, use, and protect your information when you interact with our website, forms, tools, and emails.

We’re based in London, UK, and operate in line with the UK GDPR and other relevant privacy laws.

Who We Are

We’re The Portrait Code, a London-based photography studio focused on bold, high-quality portraiture. We use a range of digital tools to enhance your experience, always with respect for your data.

What We Collect

We may collect the following types of information:

  • Personal details: name, email, phone number

  • Form inputs from tools like Formester or VideoAsk

  • Session preferences or quiz answers

  • Technical data: IP address, browser type, device, general location

  • Site interaction data: clicks, time on page, referral sources

We also use cookies and analytics to better understand our audience.

How We Use Your Info

We only use your data to:

  • Respond to your enquiries or bookings

  • Recommend pricing and session options

  • Send occasional updates (only if you’ve opted in)

  • Improve website performance and customer experience

  • Understand what’s working and what’s not

We don’t sell your data. Ever.

Tools & Services We Use

To power our site and keep things smooth, we use third-party tools, including:

  • Formester – for quizzes & forms

  • VideoAsk – for video communication

  • Squarespace – our website platform

  • Google Analytics – to track performance and page traffic

  • Flodesk – for email newsletters and content delivery

  • Zapier – for secure workflow automation

  • Meta (Facebook/Instagram) – may be used for advertising in the future

  • Acuity Scheduling – for photoshoot scheduling.

We reserve the right to change or update our tools. Any new platforms will meet the same standard of privacy and security.

Your Rights

You have the right to:

  • Access the data we hold on you

  • Correct or delete your personal information

  • Withdraw consent at any time

  • Opt out of any marketing

  • File a complaint with the ICO (Information Commissioner’s Office)

Want to exercise your rights? Reach out via the contact form on our site.

Cookies

We use cookies to:

  • Make the site work as intended

  • Track performance and behaviour (with consent)

  • Offer you a better browsing experience

You can manage your cookie preferences at any time via your browser or our cookie settings banner.

Data Security

Your data is stored securely using trusted third-party platforms with encrypted access and up-to-date security practices. Only those who need access get it.

Policy Updates

We may occasionally update this policy. When we do, we’ll refresh the “Last Updated” date at the top of this page.

Questions?

Got a question about your data or how we use it?

Reach out through our contact form - we’ll always be honest, helpful, and transparent.